Facebook and Bain & Company jointly conducted a research which claimed that Vietnam is going be the fastest-growing e-commerce market in Southeast Asia by the year of 2026. E-commerce Gross Merchandise Value will equal USD 56 billion, which is 4.5 times more than in 2021.
Lazada forecasts numerous new trends that will take place in Vietnamese e-commerce. One of them is the continuing rise of social commerce in 2022 and later. Hence, to boost sales companies will use interactive content, virtual booth experience, livestreams, and many other methods to interact with potential customers.
Another trend to observe in the nearest future is multi-channel, which will be a new type of retail. More and more companies will probably use both traditional and online channels by using e-commerce platforms as one of the marketing tools.
Personalization of customer journey. Brands will consider it to be the key to attract and retain cusomers’ attention. There are already many investment projects aimed at implementation of AI and Big Data into the e-commerce platforms. It will provide more effective collection and processing information and lead to creating personal experiences.
E-wallet payments will likely to dominate over payment on delivery (CoD) in the near future. Diversification of payment types makes customers feel convenient and safe.
Vietnam is one of the best performers with rapidly developing digital economy and e-commerce opportunities in Southeast Asia. If you want to enter Vietnamese market or establish your business' presence here, Awesome Products Co. can help you with it. Awesome Products Co. is a Vietnamese distributor that has years of experience selling number of brands not only in Vietnam, but at major marketplaces in Southeast Asia such as Lazada, Shopee, Tiki, and Sendo. Contact us for possible cooperation and inquiries!