It is another large marketplace in Southeast Asia that operates particularly in Indonesia, Philippines, Malaysia, Vietnam, Singapore, and Thailand. Launched in 2012, Lazada was the leader in regional e-commerce market, but several years ago was beaten by Shopee. Still, it shows consistent growth and owns a great share in this sphere.
This platform is used by more than 155,000 local and international sellers, as well as 3,000 brands that are serving 560 million clients.
Categories of commodities sold on Lazada range from electronics to household goods, fashion, and groceries. They focus on customer experience, offering multiple payment methods — including Cash on Delivery (COD). They also offer returns using their own first and last mile delivery arm supported by more than 100 logistics partners.
Lazada is made up of 3 parts to its platform:
- The marketplace for local sellers. There are no commission fees.
- LazMall for brand owners and distributors with a 5% commission
- LazGlobal for sellers based in China, Taiwan, South Korea. Japan, and the UK. In Malaysia, sellers in the US, Canada, New Zealand, Australia, and the EU are also accepted.
Only the LazGlobal is suitable for international traders with no presence in the country they are selling products to. It acts as an intermediary: products are shipped to Lazada’s own warehouses and then are shipped to the clients.
These are several steps to complete before starting sales on Lazada:
#1 Registration and Document Submission
#2 The Training Session
#3 Get Account Activated
#4 Do the Product ListingHere
you can find more detailed information about all the steps of setting up a shop on Lazada.